TY  - BOOK
AU  - Mazzarella, William
TI  - Shoveling smoke: advertising and globalization in contemporary India
SN  - 9780822331452
U1  - 659.109 
PY  - 2003///
CY  - Durha 
PB  - Duke University Press
KW  - Advertising
KW  - Globalization
KW  - Consumption (Economics)
KW  - Marketing
KW  - Cultural politics
ER  -