TY  - BOOK
AU  - Kumar , V
AU  - Petersen , J Andrew (Volume Editor)
AU  - Sheth , Jagdish N. (Series Editor)
TI  - Legends in marketing: marketing research new methodology, Vol. 06
SN  - 9788132109037
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
ER  -