TY  - BOOK
AU  - Sheth , Jagdish N.
AU  - Srinivasan , Raji (Volume Editor)
TI  - Legends in marketing: marketing strategy firm, Vol. 07
SN  - 9788132109037
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
ER  -