TY  - BOOK
AU  - Hunt , Shelby D.
AU  - Arnett , Dennis B. (Volume Editor)
AU  - Sheth , Jagdish N. (Series Editor)
TI  - Legends in marketing: resource -advantage theory the research tradition period, Vol. 10
SN  - 9788132105206
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - SAGE
ER  -