TY  - BOOK
AU  - Malhotra , Naresh K.
AU  - Sheth , Jagdish N. (Series Editor)
AU  - Agarwal , James (Volume Editor)
TI  - Legends in marketing: research methodology conjoint analysis, multidimensional scaling, and related techniques, Vol. 01
SN  - 9788131205176
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - SAGE
ER  -