TY  - BOOK
AU  - Malhotra , Naresh K.
AU  - Sheth , Jagdish N. (Series Editor)
AU  - King , Tracey M. (Volume Editor)
TI  - Legends in marketing: Consumer behavior attitude, intention and choice behavior, Vol. 04
SN  - 9788131205176
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - SAGE
ER  -