TY  - BOOK
AU  - Malhotra , Naresh K.
AU  - Sheth , Jagdish N. (Series Editor)
AU  - Mathwick , Charla (Volume Editor)
TI  - Legends in marketing: marketing of services retailing and health care, Vol. 07
SN  - 9788132105176
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - SAGE
ER  -