TY  - BOOK
AU  - Kotler , Philip
AU  - Sheth , Jagdish N. (Series Editor)
AU  - Shankar , Venkatesh (Volume Editor)
TI  - Legends in marketing: creating and managing the product mix, Vol. 03
SN  - 9788132105190
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
ER  -