TY - BOOK AU - Kotler , Philip AU - Sheth , Jagdish N. (Series Editor) AU - Bloom , Paul N. (Volume Editor) TI - Legends in marketing: the social and ethical side of marketing, Vol. 09 SN - 9788132105190 U1 - 658.8 PY - 2012/// CY - New Delhi PB - SAGE ER -