TY  - BOOK
AU  - Gronroos , Christian
AU  - Sheth , Jagdish N. (Series Editor)
AU  - Schultz , Donald E. (Volume Editor)
TI  - Legends in marketing: marketing communication, Vol. 07
SN  - 9788132110026
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - SAGE
ER  -