TY  - BOOK
AU  - Monroe , Kent B.
AU  - Sheth , Jagdish N. (Series Editor)
AU  - Bitta , Albert J. Della (Volume Editor)
TI  - Legends in marketing: comparative price advertising, Vol. 02
SN  - 9788132105183
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - SAGE
ER  -