TY  - BOOK
AU  - Kim , W. Chan
AU  - Mauborgne , Renee
TI  - Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
SN  - 9781591396192
U1  - 658.802 
PY  - 2005///
CY  - Boston
PB  - Harvard business publishing
ER  -