TY  - BOOK
AU  - Bijapurkar,Rama
TI  - Customer in the boardroom?: crafting customer-based business strategy 
T2  - Response business books
SN  - 9788132106357 (hard back : alk. paper)
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - SAGE
KW  - Customer relations
KW  - Strategic planning
ER  -