TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes
SN  - 9781452257174
U1  - 658.802 
PY  - 2014///
CY  - London
PB  - Sage
KW  - Target marketing
KW  - Advertising
KW  - Consumer behavior
ER  -