TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer
SN  - 9780761935889 (hard back)
U1  - 658.800954091734 
PY  - 2007///
CY  - Los Angeles, London
PB  - Response, Sage
KW  - Marketing
KW  - Consumer behavior
UR  - http://www.loc.gov/catdir/toc/ecip0724/2007032916.html
ER  -