TY  - BOOK
AU  - Kotter,John P.
AU  - Whitehead,Lorne A.
TI  - Buy-in : saving your good idea from being shot down
SN  - 9781422157299 (hardcover : alk. paper)
U1  - 650.1 
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Sales promotion
KW  - Creative ability in business
KW  - Public relations
ER  -