TY  - BOOK
AU  - Hitz , Dave
TI  - How to castrate a bull : unexpected lessons on risk, growth, and success in business
SN  - 97804703452238
U1  - 658.401 
PY  - 2009///
CY  - San Francisco, Calif. : Jossey-Bass ; Chichester
PB  - Wiley 
KW  - Business planning ; Success in business ; Risk
N1  - Contents: Before NetApp: on computers, colleges, castration, and risk -- Starting NetApp: on toasters, angels, resellers, and Ferraris -- CEO lessons: on pixie dust, decision making, candor, and going public -- Hypergrowth: on goals, doubling, ancestors, and pain -- Values and culture: on Dilbert, drooling, lies, and game theory -- Managing engineers: on development, consensus, doctor death, and magic -- Customers: on love, enterprise, simplicity, and partners -- Strategic change: on reversing course, chocolate, debates, and core beliefs -- Vision: on whining, eras, future history, and the meaning of life. 
Summary: Describes three stages for developing a successful business built around the themes of risk, growth, and success
ER  -