TY  - BOOK
AU  - Govindarajan , Vijay 
TI  - Other side of innovation : solving the execution challenge
SN  - 9781422157381
U1  - 658.4063 
PY  - 2010///
CY  - USA
PB  - HBR Press
KW  -  Technological innovations -- Management ; Industrial management ; Strategic planning
N1  - Contents: Introduction: Making innovation happen -- Build the team. Divide the labor ; Assemble the dedicated team ; Manage the partnership -- Run a disciplined experiment. Formalize the experiment ; Break down the hypothesis ; Seek the truth -- Conclusion: Moving on, moving up. 
Summary: The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.
ER  -