TY  - BOOK
AU  - Gupta , Vipin
AU  - Gollakota , Kamala
AU  - Srinivasan , R.
TI  - Business policy and strategic management  concepts and applications
SN  - 9788120332447
U1  - 658.4 
PY  - 2014///
CY  - New Delhi
PB  - PHI
ER  -