TY  - BOOK
AU  - Lilien , Gary L.
AU  - Kotler , Philip 
AU  - Moorthy , K. Sridhar
TI  - Marketing models
SN  - 9788120314757
U1  - 658.8001 
PY  - 2011///
CY  - New Delhi
PB  - PHI
KW  -  Marketing
ER  -