TY  - BOOK
AU  - Sarin , Sharad 
TI  - Strategic brand management for B2B markets : a road map for organizational transformation 
SN  - 978935505518
U1  - 658.827 
PY  - 2016///
CY  - Los Angeles
PB  - Sage
KW  - Branding (Marketing) ; Product management ; Branding (Marketing) -- India -- Case studies ; Product management -- India -- Case studies
ER  -