TY - BOOK AU - Joshi,Atul TI - Winning a billion consumers : a disruptive approach for success in India SN - 9789351508892 (hardcover : alk. paper) U1 - 658.00954 PY - 2016/// CY - New Delhi PB - Sage KW - Management KW - Customer relations KW - Strategic planning KW - Social responsibility of business KW - Success in business N1 - Includes index ER -