TY  - BOOK
AU  - Siegel , Eric
TI  - Predictive analytics : the power to predict who will click, buy, lie, or die
SN  - 9788126559770
U1  - 303.49 
PY  - 2016///
CY  - New Delhi
PB  - Wiley
KW  - Social sciences -- Forecasting ; Economic forecasting ; Prediction (Psychology) ; Social prediction ; Human behavior
N1  - Contents: Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.
ER  -