TY  - BOOK
AU  - Heath , Robert
TI  - Seducing the subconscious : the psychology of emotional influence in advertising
SN  - 9780470974889
U1  - 659.1019 
PY  - 2012///
CY  - UK
PB  - Wiley- BlackWell
KW  - Advertising -- Psychological aspects ; PSYCHOLOGY / Cognitive Psychology
N1  - Collection subset: Management and Business Studies
ER  -