TY  - BOOK
AU  - Malhotra , Naresh K.
AU  - Dash , Satyabhusan
TI  - Marketing research an applied orientation
SN  - 9789332555693
U1  - 658.83 
PY  - 2016///
CY  - Nodia
PB  - Pearson
KW  - Marketing research ; Marketing research -- Methodology
ER  -