TY  - BOOK
AU  - Fournier , Susan
AU  - Breazeale , Michael
AU  - Avery , Jill
TI  - Strong brands, strong relationships
SN  - 9781138786837
U1  - 658.827 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Brand ducts ; Brand loyalty ; Branding (Marketing) ; Consumer behavior
ER  -