TY  - BOOK
AU  - Kompella, Kartikeya
TI  - Definitive book of branding 
SN  - 9788132117735
U1  - 658.827 
PY  - 2014///
CY  - New Delhi
PB  - Sage Response
KW  - Branding (Marketing)
KW  - Globalization
ER  -