TY  - BOOK
AU  - Dyche, Jill
TI  - CRM handbook: : a business guide to customer relationship management
SN  - 9788177587623
U1  - 658.812 
PY  - 2002///
CY  - New Delhi
PB  - Pearson
KW  - Customer relations--Management
KW  - Electronic commerce
KW  - Management
ER  -