TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
TI  - Services marketing: : people, technology, strategy
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Service industries--Marketing
KW  - Professions--Marketing
KW  - Customer services--Marketing
KW  - Marketing--Management
KW  - Relationship marketing
ER  -