TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy D.
AU  - Wells, William D.
TI  - Advertising and IMC : : principles and practice
SN  - 9789332574144
U1  - 659.1 
PY  - 2016///
CY  - New Delhi
PB  - Pearson
KW  - Advertising management
ER  -