TY  - BOOK
AU  - Brace,Ian
TI  - Questionnaire design: how to plan, structure and write survey material for effective market research
T2  - Market research in practice
SN  - 9780749481971
U1  - 658.83 
PY  - 2018///
CY  - London
PB  - Kogan Page
KW  - Marketing research
KW  - Questionnaires
N2  - Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
ER  -