TY  - BOOK
AU  - Bajaj, Chetan
AU  - Bajaj, Nandini
AU  - Shenoy, Veena
TI  - Introduction to rural marketing
SN  - 9789386070951
U1  - 658.800954 
PY  - 2017///
CY  - New Delhi
PB  - New Age International Publishers
KW  - Rural Marketing
KW  - Management
ER  -