TY  - BOOK
AU  - McDonald,Malcolm
TI  - Malcolm McDonald on marketing planning: understanding marketing plans and strategy
SN  - 9780749453787
U1  - 658.802 
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing
UR  - http://www.loc.gov/catdir/toc/fy0803/2007037090.html
ER  -