TY  - BOOK
AU  - Wilson,Aubrey
TI  - Marketing audit handbook: tools, techniques & checklists to exploit your marketing resources
SN  - 9780749437350
U1  - 658.8 
PY  - 2002///
CY  - London, Milford, CT
PB  - Kogan Page
KW  - Marketing audits
KW  - Marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004301591-d.html
ER  -