TY  - BOOK
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm: marketing and selling high-tech products to mainstream customers
SN  - 9780060517120
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - Selling
KW  - High technology
KW  - Technological innovations
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1501/98055078-b.html
ER  -