TY  - BOOK
AU  - Vavra,Terry G.
TI  - Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs
SN  - 9780873894050
U1  - 658.812 
PY  - 1997///
CY  - Milwaukee, Wis.
PB  - ASQ Quality Press
KW  - Consumer satisfaction
ER  -