TY  - BOOK
AU  - Dutka,Alan F.
TI  - AMA handbook for customer satisfaction: : a complete guide to research, planning & implementation
SN  - 9780844235868
U1  - 658.812 
PY  - 1994///
CY  - Chicago, Ill., Lincolnwood, Ill., U.S.A.
PB  - American Marketing Association, NTC Business Books
KW  - Consumers
KW  - Consumer satisfaction
N1  - At head of title: American Marketing Association
ER  -