TY  - BOOK
AU  - Schnaars,Steven P.
TI  - Marketing strategy: customers and competition
SN  - 9780684831916
U1  - 658.802 
PY  - 1998///
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Strategic planning
KW  - Competition
UR  - http://www.loc.gov/catdir/enhancements/fy0641/97021554-s.html
ER  -