TY  - BOOK
AU  - Rivkin,Steve
AU  - Seitel,Fraser P.
TI  - IdeaWise: how to transform your ideas into tomorrow's innovations
SN  - 9780471129561
U1  - 658.575 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons
KW  - New products
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/wiley021/2001046852.html
ER  -