TY  - BOOK
AU  - Banerjee, Sutapa
TI  - Soft skill business and professional communication : : For BBA & MBA students
SN  - 9788189866976
U1  - 651.7 
PY  - 2008///
CY  - New Delhi 
PB  - I.K. International Publishing House Pvt. Ltd.
KW  - Business communication. Professional Communication
N2  - Globalization has brought in and inducted new perspectives to life. The interchange of ideas and views across the Atlantic has become more frequent. Young professionals are in great demand. And with it has grown the importance of communication skill. Globally, it is often termed soft skill. Soft skill includes not only communication in the crudest form but other accessories like etiquette, manners and ethics. It is imperative for professional personnel to home their communication skill, office etiquette and decorum to acquire a place of unrivalled supremacy. While interacting formally or informally one heeds the touch of excellence to be effective and successful in all kinds of entrepreneurship. Hence there arises the need of grooming oneself to acquire the place of excellence in this competitive world
ER  -