TY  - BOOK
AU  - Thompson, A.
AU  - Peteraf,, Margaret A. 
AU  - Gamble, John E. 
AU  - Stricklan, A. J. 
AU  - Jain, A.K.
TI  - Crafting and Executing Strategy: The Quest for Competitive Advantage
SN  - 9781259004766
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -