TY  - BOOK
AU  - Jain,Gautam Raj
AU  - Ahluwalia,Raunica
TI  - Marketing communications industry: entrepreneurial case studies
SN  - 9788178298689
U1  - 658.800954 
PY  - 2008///
CY  - New Delhi, India
PB  - Response Books
KW  - Advertising
KW  - Marketing
KW  - Public relations
KW  - Entrepreneurship
UR  - http://www.loc.gov/catdir/toc/ecip0820/2008025828.html
ER  -