TY  - BOOK
AU  - Gotts,Ian
AU  - Rowsell,Dominic
TI  - Why killer products don't sell: how to run your company to a new set of rules
SN  - 9781906465261
U1  - 658.81 
PY  - 2008///
CY  - New Delhi
PB  - Wiley India
KW  - Sales management
KW  - Brand name products
KW  - Consumer behavior
UR  - http://www.loc.gov/catdir/enhancements/fy1603/2008031725-d.html
ER  -