TY  - BOOK
AU  - Balmer, John M.T.
AU  - Balmer,John M.T.
AU  - Greyser,Stephen A.
TI  - Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology 
SN  - 9780415284219
U1  - 659.2 
PY  - 2003///
CY  - London, New York
PB  - Routledge
KW  - Corporations
KW  - Corporate image
KW  - Business names
UR  - http://www.loc.gov/catdir/enhancements/fy0650/2004559236-d.html
ER  -