TY  - BOOK
AU  - Shapiro, Andrea
TI  - Creating contagious commitment: : applying the tipping point to organizational change
SN  - 9780974102818
U1  - 658.4012 
PY  - 2010///
CY  - Carolina
PB  - Stretgy Perspective
KW  - Organizational change
KW  - Organizational commitment
KW  - Contagion (Social psychology)
KW  - Strategic planning
ER  -