TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
SN  - 9788131722367
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Consumer Behaviour And Branding
ER  -