TY  - BOOK
AU  - Fitzsimmons, James A.
AU  - Fitzsimmons, Mona J.
TI  - Service management : : operations, strategy, information technology
SN  - 9789339204471
U1  - 658 
PY  - 2011///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Service industries--Management
ER  -