TY  - BOOK
AU  - Zimmerman, Alan 
AU  - Blythe, Jim
TI  - Business to Business Marketing Management: A Global Perspective
T2  - Special Indian Edition
SN  - 9781138480070
U1  - 658.804 
PY  - 2018///
CY  - Oxon
PB  - Routledge
KW  - Marketing -- Management
ER  -