TY  - BOOK
AU  - Yayici, Emrah
TI  - Design thinking methodology book
SN  - 9786058603752
U1  - 658.4094 
PY  - 2016///
CY  - USA
PB  - ArtBizTech
KW  - Creative ability in business.
KW  - Design -- Methodology
KW  - Creative thinking
N2  -  	
This book explains design thinking metodology that is applied by high-performing companies, start-ups, and organizations in developing innovative: products; services; technologies; business models; marketing ideas; processes; spaces; and solutions for diverse business and social challenges. It includes easily applicable design thinking techniques, such as empathy mapping, affinity diagrams, brin dumps, journey maps, and prototyping. The book also explains how artful thinking perspectives can be applied to enhance design thinking skills, such as reativity, thinking out of the box, empathy and visual thinking
ER  -