TY  - BOOK
AU  - Keller, Kevin Lane 
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  - 9789332542204
U1  - 658.827 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Marketing; Brand name products -- Management
ER  -